Branding and brand messaging: be remembered, and believed
Learn branding that shows up in sales: brand strategy, brand identity, names, slogans, copywriting and PR, with real examples and copy-paste prompts. Everything you need to be remembered, and believed.
Guides on brand & messaging
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Slogan Examples That Work, and How to Write a Catchy Slogan
Why the slogans everyone remembers actually work, how to write yours in an afternoon, and how to avoid finding out it already belongs to someone else.
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Creative Brief: What It Is and How to Write One, with a Template
The 9 questions creative teams actually use, a filled-in example for a real-world local campaign, and what happened when we gave AI a vague request versus a proper brief.
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Email Signature: How to Create a Professional One (Examples and Sizes)
What to include, the logo at the right size (we measured it), how to set it up in Gmail, Outlook and Apple Mail, examples to copy and why your logo sometimes arrives as an attachment.
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How to Make an Infographic: Step-by-Step Guide with Examples
A plain-English definition, seven types with small business examples, a 6-step method built on a 5-block structure, the contrast and mobile test we ran on our own colors, and how to use it to earn links.
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Types of Logos: The 7 Kinds, with Examples, and How to Pick Yours
Every logo type in one table, why each list online has a different number, a 7-step method to choose, and the size test we ran on the Notablia logo.
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Business Name Ideas: How to Choose a Name for Your Business, Step by Step
A 6-step naming method with a three-language pronunciation filter, the four places to check if a name is taken, idea patterns by industry and the real story of how we named Notablia.
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Packaging Design: How to Create Packaging That Sells Your Product
The three packaging layers, a 7-step process for small brands, the label rules that matter in the US, how to get a real UPC and the barcode test we ran with our generator.
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Rebranding: When to Do It and How, with Examples That Worked (and Didn't)
The signals that call for a rebrand and the ones that only call for a refresh, a 7-step plan, the checklist for changing domains without sinking on Google, and what Gap, Tropicana, Dunkin' and Twitter teach.
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How to Trademark a Name and Logo, Step by Step
The USPTO steps in plain English, the trademark classes a marketing business uses, name versus logo, real timelines and what came up when we searched for «Notablia».
A strong brand doesn’t show in the logo. It shows at checkout: people recognize you before they read your name, and they compare less. That’s the job of branding and brand messaging: every ad, post, email and package telling the same promise in the same voice, until remembering you takes zero effort.
Inside this topic you’ll find guides to build your brand strategy, pick a name that sticks, write slogans (with real examples taken apart one by one) and write copy that sells without sounding like an ad. Plus how to protect your brand identity when something goes wrong, and how to earn press coverage without buying ads.
US Google data from October 2026: “branding” gets about 33,100 searches a month, “brand identity” about 5,400 and “brand strategy” about 4,400. Definitions are everywhere. We go straight to the part you can apply on Monday, with templates, prompts and real brands explained piece by piece.
Frequently asked questions about brand & messaging
What is branding?
Branding is the work of deciding what you want people to think and feel about your business, then making them actually think it. It covers purpose, positioning, name, tone of voice, visual identity and the buying experience. The result isn’t a logo, it’s a preference. When branding works, people pick you even when a cheaper option sits right next to you.
How do I create branding?
Start with who you serve and what problem you solve for them. Then write your positioning in one sentence: who it’s for, what you offer and why you. Pick a personality and a tone of voice. Turn all of that into a visual identity: name, logo, colors and fonts. Apply it the same way everywhere, from your site to your invoices. Once a year, check whether what people say about you matches what you planned.
What is a brand in advertising?
In advertising, a brand is the name, symbol and set of associations that tell people who is speaking and why they should care. Every ad either adds to those associations or wastes money. That’s why the best campaigns repeat the same distinctive assets for years, like a color, a jingle or a character, so people link the message to the right company instead of a competitor.